The Problem
Robely Trading manufactures quality custom bath and dinnerware products for retailers however their previous website was falling flat. Zero brand recognition and clumsy usability were working against Robely’s online image. Turning their online presence around was paramount to moving Robely into today’s online market.
The Solution
Working from the ground up, current branding was migrated to a website design that compliments existing packaging. A consistent brand is now present between offline packaging and online marketing.
Usability principles which are now in place ensure that visitors receive a quality user experience. Visitors experience a smooth flow from first landing on the website, viewing its content and ultimately contacting Robely to complete the sale.
Future Updating
Behind Robely’s website lies the GreenSprocket Content Management System – an online tool for managing website content. With the GreenSprocket CMS, Robely can quickly manage website content from their office or while on the road.
The GreenSprocket CMS is a web based CMS solution so it can be operated from any computer. This type of flexibility ensures Robely can keep content up-to-date even when managing business abroad.
In-content controls provide easy to understand editing options. Simply navigate to the page you wish to edit and click "edit". Options appropriate for the page you’re viewing appear along with helpful tips and hints so you never get lost.
Key Features
Robely’s website supports the following features: